An Introduction to Bob's Columns
Since 1992, Bob Lamons has written monthly columns on "Advertising To Business" for Marketing News, a publication of the American Marketing Association. This section of our website is a collection of some of his more timeless articles.
Enjoy them with our compliments, however, please understand these are copyrighted works. Permission must be granted if you wish to re-use or reprint them in any fashion.
Featured Column
Employees have to “get” your brand message first
Nov 15, 2005
If employees don't understand and support your brand message, it's doubtful anyone else will either. They have to bring the brand message to life.