Accountability
Aug 04, 2003
Its time for marketing communications people to become strategic marketing leaders
Aug 02, 1999
Recently I've heard several speakers at advertising conferences comment on the language differences between corporate management and advertising people. Undoubtedly, language barriers are among the "cultural issues" that are driving us apart. Top management talks about making investments and getting adequate returns on those investments. Advertising people talk about spending...
Oct 06, 1996
I'll never forget the call, even though it happened twenty years ago. One of our regional sales managers was chewing me (the ad manager) out over the phone because he just tried to set a meeting with a prospective customer who had responded to one of our ads in an...
Sep 09, 1996
For more than twenty years, I've operated under the misconception that advertising people don't "make sales." As a profession, we've brainwashed ourselves into thinking that advertising is for building awareness, changing attitudes, stimulating interest, even distributing product samples -- but not for actually making sales. The Sales Department does that....
Feb 01, 1993
As I travel around the country this year in my role as chairman of the Business/Professional Advertising Association, I see lots of anxious faces: people who have lost their jobs; some who are in the midst of yet another company reorganization; many more who have a seemingly protected situation, but...