Book Reviews
Aug 15, 2005
Consulting Flawlessly means more than just doing good work. It means working with your client to get the desired results.
Apr 16, 2005
In his recent book, Re-imagine! Business Excellence in a Disruptive Age, Tom Peters devotes several chapters to the importance of “design” in achieving business success.
Aug 15, 2004
This book will cause you to start questioning a lot of the basic assumptions that business decisions are routinely based on.
Sep 16, 2002
Al & Laura Ries lament that advertising is no longer effective as a brand-building tactic
Jan 20, 1997
One of my favorite pastimes is exploring used book stores in search of out-of-print issues by famous ad men and women. I hit the jackpot over the Thanksgiving holiday at the Dusty Bookworm in Tulsa, discovering Fairfax Cone's 22-year collection of memos to his staff at Foote, Cone & Belding...
Oct 07, 1996
One of the hottest, most sought-after management consultants these days is a 39-year old cartoonist and former cubicle dweller named Scott Adams. You can samples of his sage advice and business insight every day in his comic strip, DILBERT, which is distributed by United Feature Syndicate to more than 1,000...
Apr 08, 1996
Since childhood, we've been taught that playing by the rules is the correct thing to do. And society has developed many important rules that are necessary to sustain order and balance in our lives. Things like speed limits and property rights and laws on theft,assault and battery, for example. But...
Feb 13, 1995
I've collected hundreds of books written by and about advertising people over the years, but none is more engrossing than a new one by Randall Rothenberg entitled Where the Suckers Moon (Alfred A. Knopf 1994). Written like a novel, but researched and documented like a doctoral thesis, this 400-plus page...