Potpourri
Mar 15, 2005
Here are some pearls of wisdom from our advertising forefathers. Listen and learn.
Oct 15, 2004
Free advice flies through cyberspace in the form of AMA Shared Interest Group (SIG) forums. If you're not taking advantage of this valuable service, you need to get with the program.
Apr 14, 2003
Five keys to make your next sales meeting a 5-star event.
Sep 24, 2001
Using the Internet for fast, inexpensive and effective market research
Mar 12, 2001
You've got to put your heart as well as your head into advertising that realizes its full potential
Nov 20, 2000
The Greeks can teach us a lot about business-to-business advertising. Really!
Oct 23, 2000
Ad specialties can play an important role in supporting your marcom efforts
Sep 25, 2000
Interchangeable taglines -- what a waste of time and money.
Jun 05, 2000
How better content will make brochures better every time.
Mar 01, 1999
I'm sure you've wandered endless tradeshow aisles, noticing along the way how bored and unproductive many people in the booths appear to be. Salespersons tend to hate tradeshow duty because the selling experience is so different from what they're used to. And our chances to change that are limited. In...
Jul 01, 1996
I got a letter recently from a small advertising firm offering to provide copywriting, newsletter development and other services to my agency's clients. And while I've received many such solicitations in the past, what made this one unusual was the attitude of the writer. She opened by saying, "Our company...
May 20, 1996
Given the consistently gloomy predictions and play-it-safe pronouncements over the past several years, I had pretty much decided that Corporate America had totally lost its nerve, not to mention its sense of humor. That was, of course, before Taco Bell unloaded its massive April Fools' Day joke on the country....
Oct 05, 1995
A friend of mine, Jackie Dryden, senior vice president at Houston-based Sachnowitz & Company, recently characterized the appeal of advertising in an article for the HOUSTON BUSINESS JOURNAL. She said, "if you admit to getting a rush from having three people back you into a corner, stand on your chest...
Sep 11, 1995
One way to become a better communicator is to become a better listener. It seems obvious, but listening is a skill for which we receive very little training. When was the last time anyone you know was allowed to attend a seminar on listening skill development? When was the last...